ANNAPOLIS, MD – The National Retail Federation anticipates U.S. holiday retail sales will grow between 3.7% and 4.2% this season. This national projection, coupled with Maryland-specific economic indicators, suggests a holiday season marked by steady but cautious consumer spending across the state’s retail sector.

 

Maryland’s diverse retail landscape, ranging from large national chains to local Main Street businesses, stands to benefit from consumers prioritizing convenience, competitive pricing, and personalized service. With inflation influencing purchasing decisions, shoppers are expected to increasingly seek out discounts, loyalty programs, private-label products, and targeted promotions. Retailers who effectively communicate value, maintain reliable inventory, and deliver strong in-store and online customer experiences are likely to outperform.

 

The Maryland Retailers Alliance notes that the holiday season remains the most critical revenue period of the year for Maryland retailers, contributing significantly to the state’s economy, workforce, and local communities. The association encourages consumers to shop early, support Maryland-based businesses, and take advantage of the wide range of offerings across the state.

 

Source: Maryland Retailers Alliance